Privacy policy

Last updated: January 2026

Privacy, in brief

We respect your privacy and only collect the information needed to run our store, process orders, communicate with you, and improve your experience.

We do not sell your personal information. We only share it with trusted partners, such as Shopify, payment providers, and delivery services, to provide our services.

You remain in control of your data. You can opt out of marketing at any time and request access to, correction of, or deletion of your personal information.

Full details are set out below.

Who we are

Flourish You Superfoods operates this store and website, including all related information, content, features, tools, products, and services (the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose personal information when you visit, use, or make a purchase from our website, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply to the collection, processing, and disclosure of your personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal information we collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymised or de-identified information.

Depending on how you interact with us, we may collect the following:

Contact details

Name, billing address, shipping address, email address, and phone number.

Payment and transaction information

Payment card details, payment confirmations, transaction history, and purchase information. Payment information is processed securely by our payment providers.

Account information

Username, password, preferences, and settings if you create an account.

Shopping activity

Items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled.

Communications

Information you provide when contacting us, including customer support enquiries.

Device and usage information

IP address, browser type, device information, and how you interact with our website.

Where we collect information from

We collect personal information from:

 

• Directly from you, when you place an order, create an account, complete a quiz, subscribe to emails, or contact us
  
  
• Automatically, through your use of our website, including via cookies and similar technologies

For more information about how we use cookies and similar technologies, please see our Cookie Policy

• Service providers, such as Shopify, payment processors, fulfilment and analytics providers 

• Partners or third parties, where permitted by law

How we use your personal information

To provide and improve our Services

We use your information to process orders, take payments, arrange delivery, manage returns, maintain accounts, personalise your shopping experience, and improve our website and services.

Marketing and communications

We may use your information to send marketing communications by email, post, or text, and to show you relevant advertising based on your interactions with our website.

Where required by law, we will only send marketing communications with your consent, and you can withdraw that consent at any time.

Security and fraud prevention

We use personal information to protect our website, prevent fraud, and keep your account secure.

Communicating with you

We use your information to respond to enquiries, provide customer support, and manage our relationship with you.

Legal and regulatory reasons

We may process personal information to comply with legal obligations, respond to lawful requests, or enforce our terms and policies.

How we share personal information

We may share personal information with: 

• Shopify, which hosts our store and processes data on our behalf 

• Service providers, including payment processors, fulfilment partners, IT and analytics providers 

• Marketing and advertising partners, to provide relevant advertising (subject to your preferences and rights) 

• Affiliates, where applicable

• Authorities or advisors, where required by law or to protect our rights
  

We do not sell your personal information.

Relationship with Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide and improve its services.

Your information may be processed outside your country of residence. Shopify is responsible for processing certain personal data and responding to related rights requests.

You can learn more at: https://privacy.shopify.com/en

Third-party websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies before sharing personal information.

Children’s data

Our Services are not intended for children. We do not knowingly collect personal information from children under the age of majority.

If you believe a child has provided us with personal information, please contact us so we can delete it.

Data security and retention

No method of transmission or storage is completely secure. We take reasonable steps to protect your information, but cannot guarantee absolute security.

We retain personal information only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our policies.

Your rights and choices

Depending on where you live, you may have the right to: 

• Access your personal information 

• Request correction of inaccurate data 

• Request deletion of your personal information

• Receive a copy of your data • Object to or restrict certain processing

• Withdraw consent at any time

• Object to or restrict certain processing

• Withdraw consent at any time

You can manage marketing preferences using the unsubscribe link in our emails.

We will not discriminate against you for exercising your rights.

International data transfers

We may transfer personal information outside the UK or EEA. Where we do, we rely on approved safeguards such as Standard Contractual Clauses unless the destination country has been deemed adequate.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.

Contact us

If you have questions about this Privacy Policy or your personal data, or wish to exercise your rights, contact us at:

Email: contactus@flourishyousuperfoods.com 

For data protection purposes, Flourish You Superfoods is the data controller of your personal information.